The rise of slow fashion is here and more powerful than ever. I happen to be someone with a delicate interest in fashion, but a massive lover of storytelling - photography, direction and aesthetic are the building blocks of my creative life.
With a new direction in an age - old industry, the evolution and development of fashion has evolved into a storytelling machine. Less focus on the commercial and more on the lifestyle - consumers can now feel connected, inspired and truly interested in the products they choose to curate their life with.
As the scene grows and changes - brands that define their aesthetic and do it well will thrive. Check out some of my current picks for brands whose production, direction and aesthetic emulates the truth of fashionable storytelling.